Embed CEO Renee Welsh has reported a busy start to the 2022 IAAPA Orlando expo.

Embed at IAAPA

The company is showing off its latest product, named Stats, at the expo and says that the response on the show floor has been overwhelmingly positive.

Stats provides real-time analytics to operators, allowing them to make strategic decisions in the moment. Powered by Amazon’s AWS, it brings together a wide range of data to benefit a business.

Speaking at Embed’s booth at the Orange County Convention Center, Welsh told InterGame: “They [attendees] have been so excited by it. In fact, we’ve sold a lot already and a lot of people have already subscribed so we’re incredibly excited about the opportunity with this product.

“Like any product that we bring to market we’re very conscious that it needs to enable, empower or ease the operator and their business. We really feel this is going to be a revolution in change for operators.

“Of course, we always do our research before we bring our product to market.

"When we looked at it, 30 per cent of employees that have to work with data say that it takes way too long and 45 per cent say that even though it takes too long they’re not able to garner insights as they cannot work the pivot tables and everything how they want it. I really feel this is an industry game changer, very similar to our mobile wallet launch in 2019.”