Embed Playsafe has announced the successful installation of its cashless card system at the Carrousel FEC in the seaside town of Vlissingen, Holland.
Embed Playsafe systems are now used extensively throughout the facility to manage cashless operation of over 150 games, control the prize redemption counter and provide point of sale solutions for food and beverage and debit card sales points.
The systems are also used to create and implement special customer price and package promotions and run in-house customer loyalty and incentive programmes.
"Embed is one of the most important tools we now use to make our entertainment offer to customers that visit our Carrousel FEC," noted Marcel Loontjens, principal of Loontjens Automaten and owner of the Carrousel facility. "Our system allows us to upsell higher value packages to customers and makes the whole process of running promotions and the business in general much more efficient.
“Using the Embed system helps us closely measure the performance of all of our key profit centers. For our customers, using the card with the brightly lit Color-Glo HD swipers is like an added attraction to play."
The installation of the Embed Playsafe systems was carried out over the course of a week with no loss in normal business trading during the change-over. Pieter Petrignani, marketing manager for Loontjens Automaten, said: "The team from Embed were very professional during the install and we now have an excellent support relationship via Embed’s network of international offices."
With the enormous growth in demand for cashless systems being experienced by Embed Playsafe, the company is now seeking the services of a senior sales director to drive sales and marketing activities for the company across Europe, the Middle East and Asia Pacific markets. Interested parties can contact Adam Steinberg at [email protected].
