Embed, provider of debit card and POS systems for the amusement and FEC industry, has opened a European office in the UK.
Established to better service Embed\‘s growing list of clients in Europe, it will be the fourth international office for the company.
Managing director Mark Easte said: "The opening of the office will further strengthen Embed\‘s global reach, add to our already superior level of service delivery and facilitate market development.
"Over the last 12 months Embed has deployed a number of systems for European customers in Italy, Denmark and Ireland."
The new office is headed up by Embed founder and chairman Adam Steinberg, who has relocated with his family to the UK to establish the new office.
Steinberg commented: "Compared to other developed amusement markets, the UK and Europe are under represented in terms of debit card and redemption management systems. There are some great opportunities for operators to improve business efficiency and drive revenues."
