Cashless solutions provider Embed unveiled an industry-first innovation at Bowl Expo in Las Vegas recently.
It launched EVENTS, a publishing-to-payments events marketing platform, which it created in partnership with ECAL.
The new software automatically syncs with customers calendars, which Embed says will drive more revenue, foot traffic and conversion to events for businesses.
Renee Welsh, CEO at Embed, said: “We are thrilled to have launched this industry-first at Bowl Expo and share it with our customers and prospects.
“With its 'Sync to Calendar' technology, EVENTS will make all the difference to how FECs can now manage their events and promotions and see visible results like increased event awareness, higher booking and ticketing rates, and more marketing engagement.
“We're also giving away a free EVENTS creative toolkit to subscribers, designed to drive uptake and adoption to end-users.”
