Embed has installed its debit card and POS system in the massive Dubai Mall retail and entertainment project, following installations in the mall's aquarium and ice rink attractions and customer information kiosks.

According to the manufacturer, Emaar Malls, which owns and operates the Dubai Mall and Attractions, selected Embed for the project because of its ability to deliver an integrated solution across the mall, all backed up by Embed’s local service network.

Emaar has also chosen Embed to supply its Sega branded entertainment centre, which is due to open in the first quarter of next year.

The Dubai Mall is one of the world’s largest shopping and entertainment centres and the Dubai Aquarium is a centrepiece attraction within the mall.

The Dubai Ice Rink is an Olympic sized facility within the mall.

In September, Embed opened a dedicated support office in Sharjah, UAE, to deliver local sales and support services to its growing list of Middle East customers.