FEC technology solutions provider Embed is set to showcase its innovations at IAAPA Expo Europe in Amsterdam, The Netherlands, from September 24 to 26.
The company says key trends in the family entertainment sector in Europe include increasing demand for interactive and personalised experiences through mobile apps and digital platforms, a drive for the adoption of eco-friendly practices and effective digital marketing as a vital growth driver to boost guest numbers.
“These dynamics are shaping the Europe market and are the reasons why we’ll be demonstrating the power of our Software as a Service solutions at the show,” said Renee Welsh, CEO at Embed.
“Since its launch in 2019, our award-winning Mobile Wallet is still the only Apple and Google-certified FEC solution.
"This virtual game card is a response to the growing demand for more personalised and contactless means of transacting with businesses.
“Likewise, as operators seek higher profitability from reloads and return visits, and more business visibility, our STATS business intelligence dashboard enables them to use their games and guest data to design better experiences, value, and promotional offers and communicate these more effectively through digital marketing.
"This way, guests can play more with every visit and enjoy the best value while operators can take a step back and enjoy transformational business growth.”
Embed is also set to showcase its latest innovations like the smarter, faster, and supercharged smartTOUCH+, the KIOSK+, game cards, RFID wearables and more.
