Australia-based debit card system provider Embed reinforced its commitment to European markets this week by presenting its range of systems at the EAG Expo, which closed yesterday.
Embed recently set up a European office in the UK, which founder Adam Steinberg heads up, and has recently secured two deals in the Netherlands.
Speaking at the show, the company’s CEO Mark Easte told InterGame: "Operators in Europe were apprehensive at moving to a card system at first but we are starting to se a change in how they see the product and there has been some great interest out there."
Commenting on existing markets, Easte added that the US and Middle East have both been tough over the past 12 months but it is continuing to work hard at its existing relationships.
