Embed, international provider of debit card and POS systems for the amusement and FEC industry, has confirmed the commissioning of the Embed system at the third Xscape entertainment centre, owned and operated by Canada-based Cineplex.
Located in Cineplex’s SilverCity Oakville cinema in Ontario, the third Xscape venue joins already established locations at SilverCity Newmarket and Cross Iron Mills. Cineplex utilsies Embed’s Color-Glo wireless debit card swipers for the cashless operation of games as well as the Redemption Pro system to manage its prize redemption activity.
"The past installation of our third Xscape entertainment centre with Embed went off without a hitch," said Joe McCullagh, executive director of merchandising for Cineplex. "We were even up and running ahead of time, allowing us ample time to train our staff and get comfortable with the system while the Embed team stood by our side."
The Xscape entertainment centres include a large mix of the latest video and interactive games, a full-service lounge and other unique attractions. Cineplex is the largest motion picture exhibitor in Canada and owns, leases or has a joint-venture interest in 129 theatres with 1,344 screens serving approximately 70 million guests annually.
The deal with Cineplex follows news of further growth for Embed in the Middle East, having relocated offices and appointed Pravin Bhagwat as regional sales head.
