Elevate Entertainment Group, based in Austin, Texas, US, has announced a sponsorship deal with its hometown football club, Austin FC.
The FEC operator has become the official cinema and entertainment centre sponsor of the franchise, which plays at the top level of men’s football in the US, Major League Soccer.
As part of the partnership agreement, Elevate’s branding will be displayed on the guest services area of the Q2 Stadium, Austin FC’s home ground. The company will also host a movie night at the ground next season, as well as creating promotions and supporting Austin FC’s youth development programme.
Marissa Blomstrom, chief marketing officer at Elevate, said: “As Austin's only original cinema entertainment brand, we see tremendous alignment in officially partnering with Austin FC, the first and only professional sports team in Austin.
“Austin FC and Elevate Entertainment Group share a commitment to our fans and guests of creating boundary-pushing entertainment destinations that connect people through the power of shared experiences. We look forward to bridging those experiences in our collaborations this year and beyond.”
Austin FC president, Andy Loughnane, added: “We’re excited to partner with Elevate Entertainment Group and to align with an organization doing innovative things in the entertainment space right here in Austin.”
To launch the partnership, the pair will hold an event at EVO Entertainment Belterra on January 31, 2024, which will include player meet and greet, photo installations and exclusive giveaways.
