EAS 2011 opened its doors this morning at the Olympia Exhibition Centre in London.

The three-day event has seen a number of coin-op amusement companies exhibit for the first time, all showing new product for the leisure and amusement industry. The show appears to have got off to a good start with promising visitor numbers through the doors in the first couple of hours.

New products on show include Operation Ghost and Deal Or No Deal Mega on the Sega Amusements stand and video shooter Fright Fear Land and B3 machine Arcadia from Electrocoin. UDC presents a multitude of new products including LED target shooting game Cube Shooter, featuring a ticket payout, Winners Toggle from Andamiro and Tuppeny Tumble, a joint venture with Cromptons, to name but a few.

Read more from EAS in Friday’s newslettter.