EAG has launched its new campaign ahead of the 2024 running of the show, titled: “The Year Stars Here.”
It is the rallying call of the show which takes place from January 16-18 at ExCeL London, UK.
It references the show’s position early in the year and underlines how the show sets the tone for the year ahead, attracting buyers from all sectors of the industry.
Nicola Lazenby, who is celebrating her first anniversary as EAG show director following her September 2022 appointment, said: “Speaking with both EAG exhibitors and EAG visitors in the lead-up to, during and after the 2023 show it became clear that both groups see EAG as being pivotal to the year ahead.
“The conversations which take place in January at ExCeL London to a large extent signpost the industry’s direction of travel for the remainder of 2024. There are more than 100 brands and companies represented on stands at EAG and all of them timetable their R&D programmes so that products can be unveiled at show - which explains why EAG represents such a trusted opportunity for buyers wanting to keep their venues up to date and competitive.”
EAG brings together the low-stakes land-based gaming and out of home pay-to-play amusement industries and EAG chairman, Martin Burlin, said: “Having navigated the pandemic which effectively closed the land-based sector, EAG 2023 successfully bounced back with a new show director and an attendance which was up 36 per cent on the 2022 figure.
“Delivering the perfect offering comprising the latest show-stopping gaming and amusement products and a free seminar programme packed with business-relevant content EAG is the perfect event at which to start the year for operators based throughout Europe and beyond.”
