The investment into Spain by Germany’s Gauselmann Group has proved to be a significant endorsement of the country’s long-term future as a destination for gaming products, says Dosniha Gaming managing director Carlos Chacón.
DOSNIHA was acquired by Gauselmann in September of 2012 and since then has expanded rapidly, with the massive resources available to it by its new parent company.
The well-known Gauselmann Merkur sun logo has quickly become very familiar in the Spanish market and surmounted Dosniha’s very large stand at the recent FER Interazar trade show in Madrid.
It was already familiar to many Spanish operators and to Spanish players too, because the Gauselmann Group had for years operated arcades in Spain through its subsidiary Spielothek.
The Majorca-based Dosniha Gaming carries out adaptation for the Spanish market at its headquarters on the Spanish island, before they are shipped to buyers in Spain. The company also has a long-term relationship with the automated table games manufacturer Interblock and those distribution rights were retained after the Gauselmann acquisition of Dosniha. Hundreds of the glamorous roulette games from Interblock have entered the Spanish market through Dosniha.
Another part of the acquisition was Dosniha’s own chain of arcades across the island and now there are several important locations bearing the Merkur sun logo.
The Gauselmann Group has a policy of low-level interference in the day-to-day running of companies that come under its control. Local management is seen as essential and is given considerable freedom of operation. In the case of Dosniha, Carlos Chacón is joined on his board by two representatives of Gauselmann Group’s main board in Thomas Niehenke and Jürgen Stühmeyer, both of whom travelled to Madrid in late March to join Chacón and his team at the FER Interazar trade show.
“The important thing for me,” said Chacón, “is that I now have very substantial resources to draw upon from the Gauselmann Group to help with the expansion of the company. No-one has more experience in the international gaming market than Gauselmann and that back-up is there whenever it is needed. Most importantly, the group has a huge portfolio of games and games development expertise at our disposal. The people at the manufacturing company, adp Gauselmann, are easy to work with; readily receptive to our ideas and input into new games and the quality of the products which come to us from the factory is unsurpassed anywhere in the industry.”
Read the full article in the May issue of InterGame
