Park operator Six Flags Entertainment has unveiled a digital strategy, centred on AI, which the company says will “revolutionise every facet of the guest journey.”
The strategy includes a new website, set to launch this year, which will leverage AI to enhance the guest experience, including personalisation, a new loyalty programme, and Missi Six, a new digital concierge powered by Generative AI, for the company’s app and website.
Selim Bassoul, CEO of Six Flags, said: "Our guests are at the heart of everything we do, and this digital transformation is a testament to our commitment to providing unparalleled experiences where technology meets fun and excitement.
“AI allows us to enrich and personalise every guest touchpoint.”
Omar Jacques Omran, chief digital officer of Six Flags, added: "We are transforming Six Flags into a technology-centric entertainment company.
"With the formation of the largest global digital alliance in the theme park industry, we are setting the foundation to lead with innovation and digital excellence. Six Flags is reinventing amusement, making every moment more personalised and efficient."
