One of the Middle East’s premier trade shows, DEAL, will be held in February in 2026.
Usually held in March or April, the switch to February is a “strategic move” according to president of show organiser International Expo-Consults, Abdul Rahman Falaknaz, with SEA Expo continuing to grow and the introduction of IAAPA Expo Middle East in 2026.
Falaknaz said: “It allows our exhibitors to engage earlier in the calendar year and optimise their impact. DEAL 2026 will deliver a more seamless, curated and ROI-focused experience for everyone involved.”
DEAL 2025 saw industry professionals from 112 countries descend on Dubai, UAE, to see the latest in arcade, VR and FEC equipment.
Nabil Kassim, CEO of Warehouse of Games, said: “We have been participating at the DEAL show for the last three decades, and this show has been instrumental for us to showcase our products. Today, we’ve evolved from a 5-man company to a team of 51. We are very happy to have participated in the 31st edition and wish DEAL continued success.”
Prakash Vivekanand, founder and CEO of Amusement Services International, said: “I’ve been an integral part of the DEAL show right from day one - initially as a member of the IEC team and later as an exhibitor. We’ve grown exponentially over the years with the support of the DEAL platform, and I want to thank the IEC team for consistently organizing this event for 31 consecutive years.”
DEAL 2026 will see the introduction of new thematic zones, along with a strong focus on edutainment, immersive technology and AI-driven experiences.
