The 2024 edition of DEAL looks set to be one of the busiest ever.

DEAL 2024

This year marks the 30th anniversary of the show, which takes place at the World Trade Centre, Dubai, UAE, and will feature visitors from more than 100 countries.

From March 5-7, hundreds of FEC, theme park and amusement exhibitors will fill the halls with the latest games and attractions, with operators from around the globe travelling to view the latest innovations.

Abdulrahman Falaknaz, president of International Expo Consults, which organises the DEAL show, said: “DEAL 2024 is poised to be a historic event, and we urge global brands to play a key role in shaping this exciting chapter. Connect with trade visitors from the Middle East and Africa region and boost your international market share through DEAL – where innovation converges with success.

“The prospects for the FEC, theme parks and amusement industry in the Middle East and Africa are witnessing unprecedented growth. With a surge in population, rising disposable incomes and substantial investments in tourism, the region is becoming a hotspot for immersive entertainment experiences. DEAL 2024 provides a strategic platform for industry players to capitalise on these opportunities and position themselves at the forefront of the dynamic and thriving markets in the Middle East and Africa.”

Conferences such as the LEA CEO Conference and LEA Safety Day, organised by trade body MENALAC and DEAL, will run alongside the show.