Dave Corriveau, co-founder and former president of Dave & Buster’s, is to lead a new FEC concept based on Bozo the Clown.
Larry Harmon Pictures Corp has granted global rights for the development of an FEC and restaurant concept based on the popular Bozo character.
“Bozo is a beloved character unlike very few in history,” said Susan Harmon, president of LHPC. “The Bozo Show was one of the longest airing children’s TV shows with over 300 million people having watched Bozo on television for 47 consecutive years reaching approximately 50 million US homes weekly. The live Bozo character used for special appearance, the animated Bozo series as well as the Live Bozo Show maintain huge popularity in many other countries such as Mexico, Greece, Australia, Thailand and Brazil, to name a few.”
The FEC market, she said, is proving to be a growth sector and so the company has granted the global rights to a “motivated, experienced and talented group of entrepreneurs” to leverage the brand.
BozoWorld will build on the worldwide fame of Bozo, she added.
Corriveau will lead the FEC group as CEO.