Netherlands-based ecommerce platform specialist Convious has reported positive signs of economic recovery.
Within the industry, a shift to online booking and the rise of mobile devices as the primary engagement platform is generally being seen as a positive.
Convious’ findings are based on trends from the data of its 130+ customers located throughout Europe and the UK.
Convious is seeing positive signs of recovery within the experience economy after signing multi-year contracts with ten new venues across Europe, including: Playpark Sprookjeshof amusement park, Smile Safari museum experience, Riebedebie, Haystax Farm Park, Flyview Paris, Ocean Adventurers, Julianatoren, Jungle City (part of Ice Mountain), Bavaria Filmstadt and Time Ride.
Bernard Kochen, vice president of sales at Convious Netherlands, said: “These new partnerships are testament to the expansive growth we’re experiencing as a company, but are also indicative of a promising resurgence within the attractions industry.”
In response to the pandemic, online ticket sales have soared, increasing by over 3,000 per cent from January 2022, reports the company, in comparison to sales in January 2021.
This figure is impacted by closures that were in place in 2021, but it is also indicative of a much bigger trend in the move to online booking. Over 80 per cent of amusement park web traffic now come from mobile users alone, the company reports.
