A UK safari park has signed a three-year partnership with software developer Convious.
West Midland Safari Park will use the company’s products to streamline its ecommerce and attraction operations across the park and unify online and office customer experiences.
The park holds over 165 species of exotic animals and includes an adventure theme park.
Convious will supply the park with a fully integrated ecommerce, crowd control and guest experience platform, which the company says will simplify operations and enhance performance in ticketing, finance and guest experience.
The initial focus for the data-driven AI solution will be on driving better online conversion rates, introducing dynamic pricing and simplifying the guest purchase experience.
Andy Povey, managing director UK and Ireland at Convious, said: “We now operate in an increasingly digitised world so ensuring continuity between the online and offline guest experiences is essential.
“Our intelligent AI driven platform allows destinations to take this one step further and fully personalise the guest journey. By recognising where people are in the visitor cycle, operators can connect with their guests from that very first interaction, enhance the experience by streamlining the process, increase conversion rates and offer intelligent upsells by truly understanding the requirements of guests at a given time.”
Vikki Green, head of marketing at West Midland Safari Park, said: “We are always looking at ways to enhance the guest experience and the tangible, personalised and data-driven insights that we get through the Convious platform will help us to do that. By better understanding our visitors, we can respond to ever-changing guest expectations and make everyone feel valued, whether that’s through online interactions or in person during their visit.
“We’re really looking forward to bringing the Convious tools to our visitors so they can have the best possible customer experience.”
