Gambling advertising has hit the UK headlines again with a Culture, Media and Sport (CMS) committee report on the subject.
Among the recommendations is a fresh curb on gambling advertising in stadia and a move towards more safer gambling messaging instead.
It also called for the government to demand of sports governing bodies to publish a gambling sponsorship code of conduct "without further undue delay."
The CMS report did not advocate a straight ban on advertising but sought alternatives.
This has been welcomed by the Betting and Gaming Council, which said: “We welcome the publication of the CMS committee report and its findings which reject proposals for a blanket ban on advertising, sports sponsorship and consumer promotions, which would harm our best-loved sports like horseracing and football, threaten jobs and drive customers to the growing unsafe, unregulated gambling black market online.
“The government has previously stated research did not establish a causal link between exposure to advertising and the development of problem gambling.
"Betting advertising and sponsorship must comply with strict guidelines and safer gambling messaging, which promotes safer gambling tools and signposts help to those concerned about their betting, is regularly and prominently displayed.”
The committee had also made recommendations on cashless gaming, generally supportive, that were welcomed by UK Hospitality.
