As part of a summer of sport, Selfridges, one of the UK’s premier luxury department stores, is turning its London, Birmingham and Manchester stores into sporting utopias.
To join in the celebration, Clip ‘n Climb has installed two custom climbing walls at Selfridges’ London and Birmingham stores.
Built in partnership with Los Angelese based creative studio Play Lab Inc, the 40ft London climbing wall mirrors the aesthetic of Selfridges’ flagship store. Featuring four climbing lines, the wall can accommodate a high volume of visitors, enhancing their shopping experience with an exciting, physical challenge.
In Birmingham, Clip ‘n Climb has also manufactured a wall specifically tailored to the Selfridges Sportopia theme, featuring colourful and vibrant. Standing an impressive 10m tall with four climbing lines, this installation maximises a compact space in the central atrium of the store.
Clip ‘n Climb has also integrated its booking system into the Selfridges website, allowing customers to book time on the walls easily and seamlessly.
