The B&B Theatres Creve Coeur West Olive 10 is a new cinema and entertainment centre, soon to open in the Missouri city of Creve Couer.
The new "all-in-one" cinema also includes a movie-themed bowling alley called B-Roll, a climbing wall and an arcade in its remit of entertainment, alongside its central 10-screen offering, reports St Louis Post Dispatch.
Each of the cinema's auditoriums are designed to provide different experiences, including an auditorium with 4D effects such as wind, jolts, bubbles and fog, one made specifically for children's films with an indoor playground and play time built in, and another dedicated to independent films, classics and first-run blockbusters.
Certain films will also be projected on the side walls of the auditorium, meaning viewers can enjoy an "immersive, 270-degree viewing experience" similar to an IMAX dome.
The cinema will also have a range of F&B choices available from its own "fast-casual" restaurant, which customers can take into any movie or zone of the facility they enter, as well as a series of bars placed throughout .
