Chuck E. Cheese has partnered with The Toy Foundation to celebrate the International Day of Play on June 11.
On the day, participating Chuck E. Cheese fun centres will offer free active play all day for all children under 56ins tall in its new Adventure Zones, which include Trampoline Zones and Superhero Playground attractions.
Throughout the month of June, more than 400 Chuck E. Cheese locations across the US and Canada will support The Toy Foundation’s mission to deliver brand-new toys and play opportunities to children in need through a two-part fundraising campaign.
Chuck E. Cheese will donate 20 per cent of sales from guests who mention The Toy Foundation at the checkout in-store from June 9-12 and will run a Round It Up campaign for the month, with guests having the option to round up their purchase by donating $1, $3 or $5 in-store or online.
At Chuck E. Cheese, we’ve built our legacy on creating fun, memorable play experiences for families for nearly 50 years,” said David McKillips, president and CEO of Chuck E. Cheese.
“Our partnership with The Toy Foundation extends our mission beyond our Fun Centers, and into communities where the power of play can truly transform lives. We believe Chuck E. Cheese is how the world celebrates childhood, and every child deserves the opportunity to play, learn and grow in a safe, supportive environment.”
The International Day of Play was established in 2024 by the United Nations to champion and protect every child’s right to play as outlined in the UN Convention on the Rights of the Child.
“By partnering with Chuck E. Cheese to celebrate International Day of Play, The Toy Foundation can bring the power of play to even more children in need,” said Pamela Mastrota, executive director of The Toy Foundation.
“Their commitment to joyful play experiences aligns perfectly with our mission to deliver the vital benefits of play to children facing life’s most difficult circumstances.”
