US entertainment restaurant chain Chuck E. Cheese has launched a Fun Pass subscription scheme, allowing families to enjoy unlimited visits for $7.99 a month.
There are three different tiers of Fun Passes, offering 40 to 250 games per visit and 20 per cent to 50 per cent discounts on most food and drink. There is also a two-month Fun Pass that grants guests two months of unlimited play for a one-time charge.
"We wanted to create a programme that makes Chuck E. Cheese more affordable for families," said Mark Kupferman, executive vice president of Chuck E. Cheese. "Amid rising costs, our goal was to offer great value, and develop an easy, and fun solution for everyone.
“After nearly a year of successful testing in several markets, and great demand, we’ve seen first hand how much families love it. We're thrilled to launch this programme nationwide."
