Well-known FEC chain Chuck E. Cheese has appointed Mark Kupferman as its new chief insights and marketing officer.
The marketing veteran will also represent the company’s other virtual kitchen brands, including Pasqually’s Pizza & Wings, along with overall enterprise responsibility for all insights and research.
CEC says that Kupferman has experience in brand development, digital media, menu innovation and in leading high performance teams to deliver transformational growth.
As part of his role, Kupferman will lead all marketing, menu innovations, communications, as well as the brand’s digital marketing and consumer journey initiatives.
David McKilips, president and CEO of CEC Entertainment, said: “I am thrilled to have Mark join CEC Entertainment to lead the marketing strategy for the world's largest family entertainment centre brand, Chuck E Cheese.
“His proven expertise and success across the restaurant and family entertainment business is a perfect complement with the most aggressive brand transformation in the company's history.”
Kupferman said he was honoured to join the team. He added: “Chuck E. Cheese is an iconic brand and I am truly honoured for the opportunity to join the amazing team and lead the brand for the next generation of fans.
“The Chuck E. Cheese brand potential is unlimited. I look forward to working with the entire CEC Entertainment team and franchise community to build and accelerate the brand's momentum in the years to come.”
