Chuck E Cheese has appointed Sean Gleason as its new chief marketing officer.
The marketing veteran has joined the international FEC operator and will cover its flagship brand as well as its virtual kitchen brands, which includes Pasqually’s Pizza & Wings.
Gleason has experience in brand development, digital media, menu innovation and in leading high performance teams to deliver growth. He will lead all marketing functions, guest insight and communications.
Chuck E Cheese president and CEO, David McKillips, said: “I am thrilled to have Sean join CEC Entertainment to lead the marketing strategy for the world's largest family entertainment centre brand, Chuck E Cheese.
“His proven leadership, expertise and success across the restaurant and family entertainment business is a perfect complement to the most aggressive brand transformation in the company's history.”
Gleason said: “Chuck E. Cheese is a multi-generational iconic brand and I am truly honoured to have the opportunity to join the amazing team and lead the brand for the next generation of fans.
“The Chuck E. Cheese brand potential is unlimited. I look forward to working with the entire CEC Entertainment team and franchise community to build and accelerate the brand's momentum in the years to come.”
