A new concept in entertainment, which merges digital technology with family-friendly gaming, is to be established on the Eastern US location of American Dream.
The company will unveil an indoor, interactive gaming experience at a 5,000sq.ft flagship venue in New Jersey under the American Dream brand.
Activate Games fuses technology and full body activity together to create live-action experiences. Teams made up of between two and five players are challenged physically and mentally, with 500 games and difficulty levels to choose from. They include shooting games and basketball games, trivia and movie-inspired laser games. An RFID wristband tracks their scores.
Activate Games is the latest addition to the American Dream line-up of indoor attractions that includes Dream World Water Park, Nickelodeon universe theme park, Legoland Discovery Center, Sea Life Aquarium, Big Snow Ski Hill and other attractions.
