A new Peppa Pig Surprise Party attraction is planned for the UK by Immersive Experience in partnership with Hasbro.

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The attraction will have an interactive story, plus themed F&B and shopping faciltiies with Peppa Pig-themed merchandise.

Immersive Everywhere has a track record of events that includes Peaky Blinders: The Rise, Doctor Who: Time Fracture and The Great Gatsby: The Immersive Show.

Everywhere Group CEO Mark Hurry commented: “By expanding beyond traditional theatre and venturing into diverse locations such as shopping centres and theme parks, we are revolutionising the way that brands engage with their audiences and creating truly unforgettable experiences.”

The venture will be introduced in spring of 2024 and it is one of 10 new shows in the pipeline from Immersive.