A new Bollywood-themed entertainment destination centre is being developed in Lavasa, an emerging tourist destination three hours' drive from Mumbai, India.
Aha!!! is a unique Bollywood experience centre giving visitors the opportunity to get closer to film making and discover "the heroes within themselves".
An interactive educational experience, it is thought a number of attractions will be included, such as: a film museum; a 30-minute 4D experience acquainting the audience with interactive cinema and how it will change the Bollywood film industry; Mission Lavasa, which sees the participants fight against the Bollywood ‘baddies’, using a laser gun; Hotel Naina Horror House and much more.
According to developers, at least four other companies have tried to replicate a Universal, a Disney and a Six Flags experience in India but failed. Such a proposition is not viable in India given the disposable income of most people in the country and high import tariffs.