Betson Imperial Parts & Service has announced the promotion of John McCann to senior sales engineering manager.

In the newly created role, McCann will use his technical expertise to support the sales team and deliver innovative solutions to customers of the parts distributor.
McCann is trained as an electrical engineer and his new responsibilities will including collaborating with customers and suppliers to understand their unique technical requirements and proposing tailored solutions. He will work closely with the sales team, providing pre-sales technical support and guiding customers through the sales process.
He will remain in his position as head professor of Betson Technical University, where he and his team conduct training for all position levels.
Richard Zayas-Bazan, president of Betson Imperial Parts & Service, said: “John has been a tremendous asset to the company for over 35 years and this new role allows him to use his extensive knowledge to support our sales team and customers.
“He will be a vital bridge between the sales and engineering departments, communicating customer feedback to drive product improvements for our new product lines.”