Barcrest Group has signed an agreement with the Independent Operators Association in order to directly address the needs of pub retail customers.
The UK-based manufacturer will supply gaming products directly to IOA for operation in the UK pub market.
Tim Kennedy, sales and commercial director for Barcest Group, said: "There has been a massive shift in the industry recently, which has opened new routes to market for manufacturers and operators.
"I believe there is potential for Barcrest Group and the IOA to work together to take advantage of these new opportunities."
