The World of Barbie attraction opened last week in Canada and now proposes to tour a range of cities in Canada and the US.
The first stop was the Square One shopping centre in Mississauga, Ontario. It features a set of experiences that relate to the character’s world and lifestyle. They include immersive activities in which guests can visit her Dreamhouse, visit her camper van, travel to intergalactic destinations on Barbie’s Airways shuttle, use a microphone to record in her music studio and visit Barbie dolls and accessories from across her 60 years’ life.
The attraction is a partnership between entertainment company Kilburn Live and toymaker Mattel. Other destinations for the attraction include New York. Chicago and Dallas.
