Attractions operator Merlin Entertainments has chosen Adyen, the payments platform, to consolidate its payments across 130 venues in 25 countries.
Merlin, owner of the Legoland, Sea Life and Madame Tussauds attractions, will use Adyen’s global platform to offer new ways to pay with the latter managing payments for all services ranging from restaurants, accommodation, retail, memberships, merchandise and ticketing.
Mark Allsop, chief digital marketing and information officer at Merlin, said: “Given the nature of our business, our brands span across hospitality, restaurants, hotels and theme parks. Ayden’s platform will consolidate our various payment solutions under a single platform across our entire global business. We see significant opportunity from the increasing importance of digital and technology, allowing for enhanced guest experiences.
“With Ayden accepting transactions from all channels, whether that be ecommerce, mobile, POS, kiosk or wearables, our guests get shorter wait times, faster entry to attractions and convenient payments with a simple tap or swipe. The new payment solutions form part of our wider strategy to improve loyalty, drive revenue and continue to deliver high guest satisfaction across our resorts.”
Said Roelant Prins, CCO at Adyen: “Merlin saw 67 million visitors across its attractions last year. Wearable technology and tokenisation are the next step in customer experience and seamless payments and Merlin is at the forefront of this deployment across hundreds of different locations.”
