The Amusement Showcase International (ASI) is in the process of negotiating a cross-promotional agreement with the International Pizza Expo in March of 2009.

Both shows will be held at the Las Vegas Convention Center with ASI taking place from March 11-13 and the Pizza Expo taking place from March 10-12, 2009.

Plans currently under discussion include cross-promotion by both groups and a programme that honours badges at both shows. Details of the agreement will be released in coming months.

The International Pizza Expo is the world’s largest trade show for the pizza industry and it is attended by more than 6,000 pizzeria owners and operators from the around the world, and features more than 500 exhibitors showcasing everything from ingredients to equipment.