Lauded as an arcade industry expert, Jeff Tash has joined cashless technology firm Intercard as a sales rep.

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Tash previously worked with other renowned industry names, such as Elaut Group, Raw Thrills and TouchTunes Music.

His responsibilities in the role will include representing Intercard to arcade owners and route operators west of the Mississippi River. 

North America sales manager for Intercard, Bill Allen, said: "Jeff’s extensive experience in route operations makes him a strong addition to the Intercard team as we are steadily growing our customer base in this important category."