Every site needs one big draw; Ian Donegan asks are the classic anchor attractions still reliable and what could take their place?
Home entertainment has never been a bigger threat to the amusement industry with Netflix, Fortnite, console gaming and sound systems becoming ever more advanced and more easily available. Now, more than ever, a site needs a “hook” – an attraction that will get customers in the door and keep them entertained sufficiently to stick around and enjoy the site’s other offerings.
These are called anchor attractions and they are nothing new. Smaller amusement businesses have gravitated towards more reliable sites like bowling and laser tag for years.
