The Middle East market is not simply expanding but also evolving, Amusement Services International’s Prakash Vivekanand said.
Speaking to InterGame recently, Vivekanand described a “real shift” within the industry, where the demand is for more sophisticated games.
“You can no longer develop run-of-the-mill products and repackage old ideas,” he said. “You have to recognise that you are dealing with a smart customer today. You have to recognise that Apple is no longer fruit, but an electronic device. At ASI, we recognise that all of our customers carry some form of smart device and that game play is an important part of that.
“Phones are no longer advertised and marketed simply as phones, but how quick their game response times are, etc. The market has changed and it is evolving, so the products we present should cater to these customers.”
