Alterface has installed Cinammoroll’s Little Big Adventure in Sanrio Puroland theme park in Tokyo, Japan.
Located in the Discovery Theatre in the park, the ride features the character Cinnamoroll, who is famous for endearing and inspirational quotes, many of which carry deep meanings about the importance of friendship, kindness and never giving up on your dreams. In a first for Japan, a pair of synchronised theatres offer interactive game play and special effects for guests as they embark on the five-minute ride through the sky chasing rainbows and overcoming obstacles together.
Each of the theatres has 35 motion-based seats, including two spaces designated for wheelchairs and a front-of-house bench for small children. As the ride progresses, guests become essential helpers with their Magic Star Wands, targeting a series of obstacles. Scores for effectiveness with the devices are kept at each seat, and the most accurate helpers are rewarded with their faces projected on the theatre screen at the end of the experience.
“This is Puroland park’s first new attraction in more than a decade,” says Stéphane Battaille, CEO of Alterface. “It is a delightful story-based ride with audience engagement at key moments that asks and answers several questions: Why is a rainbow so beautiful? What is it made of? The adventure creates a strong emotional connection between the guests, the lovable game characters and this sense of wonder.
“Believe in yourself and anything is possible, Cinnamoroll has told his fans. At Alterface we believe in making any interactive experience possible. Every IP character deserves to be brought to life for their fans. Our team and our patented technologies has made that happen for Sanrio and Cinnamoroll through this unique dual screen approach to entertaining and engaging guests. We can’t wait for our next challenge.”
