Following the announcement that the Timezone division of LAI Group is to be restructured, it has also been confirmed that Adam Steinberg will relocate from Australia to the UK, in order to fully concentrate on the market.
Speaking at the recent exhibition in Dubai, Steinberg told InterGame that he will be specifically focusing on promoting the Embed debit card system as the UK is a market of particular interest to the company. "Europe is the most under-developed part of the world when it comes to debit card systems," he said. "We need to show the market that especially during these tough times, there are a lot of additional costs our system can cut out."