Immersive active gaming experience Activate Games has announced its expansion into the UK and Ireland with 30 new locations planned.
The Canadian company already has 37 locations across North America, with plans for 20 more by the end of the year. Its Middle East locations are set to open later this year in partnership with Majid Al Futtaim Entertainment.
Activate is a FEC that features immersive gaming environments where players can tackle a variety of interactive challenges.
Adam Schmidt, founder and CEO of Activate Games, said that the company had been looking to expand into the UK and Ireland for a long time. He said: “The UK and Ireland have long been on our radar as markets ripe for Activate's unique blend of interactive gaming and physical activity. We are excited to bring our adrenaline-pumping adventures to communities across these regions and provide an unforgettable entertainment experience for players of all ages.”
The new locations will be opened in partnership with We Do Play and its co-owner, Richard Beese, said: “With the launch of 30 new stores in the UK and Ireland, we are thrilled to introduce Activate to a new audience and create lasting memories for families, friends and gaming enthusiasts alike.”
Activate says it plans to open a further 70 venues in 10 countries over the next decade.
