Provider of VR and 4D solutions Entertainment Resource was demonstrating its immersive tech at EAS this year.
The company demonstrated two capabilities of its theatre product: its ability to play both 4D films and interactive video games.
The company's Paul Wiegand said: “The product is still in its infancy but it has a lot of potential. We can create bespoke games for each show, so you’ll never see the same thing twice.
“Investors have not always been willing but we couldn’t wait for their approval; we continued to innovate. Now we are at the point where the interest is gathering momentum, especially from FECs.”
Image: Entertainment Resource’s 4D ride in action at EAS
