The change of venue for the annual ICE Totally Gaming show appears to have been met with enthusiasm by exhibitors, with 99 per cent of available floor space for the February exhibition at ExCeL London already sold out.
With ICE 2013 still two months away, the latest figures released by organiser Clarion show that the event will comprise in excess of 31,000sq.m, confirming ICE as the largest show in the industry calendar.
At the start of December, just 1.2 per cent of exhibition space remained unsold as the industry continues to give ICE, and the move to ExCeL London, its ringing endorsement with more than 400 exhibitors now registered.
Kate Chambers of Clarion said: “Our marketing theme for 2013 has been ‘think big’ and I’m delighted to say that the creative we have been running throughout the international media channels has lived up to the reality of what visitors will see at ExCeL London when the doors open on February 5 for the first edition at our new home.
“We are utilising all available media channels to get the message home that ICE 2013 will be bigger and better than ever before and that it is an essential event for anyone involved in online and offline gaming and betting,” added Chambers.
“However, the key reason for attending ICE is the assembly of absolutely stellar companies which are exhibiting at ExCeL – you can’t get any better than that.”
