501 Entertainment and Sega Amusements International have signed a worldwide distribution deal at Bowl Expo in Las Vegas.
Under the terms of the agreement, Sega will distribute 501 Entertainment’s SMARTS Interactive and AR Darts products globally, both of which are making their debut at the show.
Smarts Darts Interactive is the traditional pub darts experience, modernised with video game components. The steel-tipped darts and physical dartboard delivers instant scoring and rich graphics on a TV. Meanwhile the Smarts Darts AR projects targets and scores directly onto the board, transforming it into a screen that reacts to darts thrown in real time.
Paul Williams, chief executive officers of Sega Amusements International, said: “SEGA Amusements has been following the rise of social entertainment, and 501 Entertainment’s SMARTS Interactive and AR darts are exactly the kinds of familiar yet innovative products we’ve been looking for.
“We look forward to bringing this line to some of the best entertainment locations in the world.”
Jonny Powell, ceo of 501 Entertainment, said: “The 501 Entertainment deal with SEGA Amusements International is a great fit because of their incredible reach, proven track record, and history with top quality products.
“We are honored to be partnering with a powerhouse - together the possibilities are endless.”
