Leisure and Allied Industries has today announced a major reorganisation that will see Embed, LAI Games and The Locker Network combined under a new umbrella company, the Helix Leisure group.
This combination, which became official on July 1, 2014, is intended to enable the Helix Leisure companies to leverage their combined strengths and global reach, and an integrated product offering, while preserving each of the individual brands.
The company has a network of six full offices worldwide to provide in-region support, offering of cashless debit card systems, POS and redemption solutions, customer loyalty, booking and ticketing, electronic locker operations and a range of amusement and prize-vending machines.
Each of the individual companies will continue trading under their current brand names and retain dedicated and focused R&D teams.
Following the reorganisation, Leisure and Allied Industries will operate two fully independent divisions: its leading FEC chain, Timezone and the Helix Leisure group. Current CEO of LAI Games and The Locker Network, Theo Sanders, will assume the role of CEO of Helix Leisure.
“In our increasingly connected world, there is a greater expectation for a seamless user experience,” said Adam Steinberg, executive director of Leisure and Allied Industries. “We feel that combining the LAI Group businesses that deliver products, services and systems to the industry will enable us to create even greater value and meet those expectations.”
Sanders added that the move “marks the beginning of an exciting new chapter for the Embed, LAI Games and The Locker Network teams and for our customers worldwide.”
“As a group,” he continued, “this reorganisation represents a major commitment to the very bright future we see for the out-of-home entertainment industry.”
