Do well-known brands still set the benchmark for quality?
As any frequent visitor to trade shows can attest, the creative gears of the amusement industry are constantly in motion in an effort to develop innovative and unique additions to the entertainment locations of the world. R&D departments know full well the difficulty of creating a product that is profitable, attractive, cost effective and, most importantly, fun to play. The influence of a big-name brand, though, can mean all the difference in a competitive market. Read the full article in the June issue of InterGame
