Lee Wild chats to Shreya Malpani, the woman behind Dave & Buster’s entry into the Indian market.
One of the toughest things to do in the entertainment world is to take a beloved brand to a new country. Get it even slightly wrong and those who have experienced the brand before will be turned off from the product, while those visiting for the first time will not understand the concept. A tough ask? Well, not for the Malpani Group.
The Malpani Group is one of the largest businesses in India and operates across a number of sectors including real estate, education and family entertainment. As such, there is probably no one better placed than it to bring the famous Dave & Buster’s brand to its home country.
Read the full article in the May issue of InterGame
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