William Bell discovers how attractions use new technologies to break boundaries as customers seek an escape from normality.
THE popularity of reality changing games has exploded in recent years, with virtual reality becoming accessible in game consoles and virtual, augmented and mixed reality as an arcade and FEC attraction. VR consoles are becoming a mainstream competitor as a household option, however, as flexible as they are, options for immersive games are limited. Most homes aren’t equipped with the space to set up for a large room exclusively for VR and motion rides are too large for such a space. Locations for VR such as arcades and FECs resolve this issue, with VR games currently becoming the standard.
Leif Petersen, CEO and founder of Hologate, explains the difference of external experiences: “Hologate delivers a social, multiplayer experience which gets customers off their couches and repeatedly into venues where they enjoy incredible experiences together with friends and family and create mind-blowing memories.
Read the full article in the March issue of InterGame
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