The role of the distributor

David Snook looks at the changing nature of the middle man.

THERE was a time when a distributor had the same status - and was very often of the same size - as a manufacturer.

The industry was distinctly three-tier: the manufacturer, the distributor and the operator, and each role was clearly defined, everyone knew exactly what their role was and generally they kept within the boundaries.

Read the full article in the October issue of InterGame