Valley-Dynamo has made a plan to grow its customer base in Europe

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Valley-Dynamo, based in the US, is one of the oldest and largest billiard and air hockey table manufacturers. For the last 75 years its products have been used by operators and family entertainment centres all over the world. With the ever changing amusement gaming market, Valley-Dynamo has decided to open a distribution warehouse in Europe so that FECs, corporate offices, bars, clubs and operators can purchase its products, directly from the manufacturer.

The main motivation for this is that the lead time and costs for products to arrive in Europe from the US are too high. As well as that, fraudsters replicating the company’s product, primarily in China, are getting to Europe before the US manufacture’s. This has led to inferior quality products being illegally marketed, which tarnishes the Valley-Dynamo reputation and brand.

Read the full article in the October issue of InterGame