InterGame asked eight key executives for their take on a key area of interest for the year ahead.

Renee Welsh

Tech is constantly evolving to meet consumer demand Cloud-based and SaaS solutions are game changers for operators in terms of profitability and efficiency One reason tech is constantly evolving is because of consumer demand for a faster, smoother  and more personalised experience - be it in retail, finance, food and entertainment.

Renee Welsh, CEO at Embed, said: “The same perspective applies to us at Embed. Throughout Embed’s 22 years in the business of fun, our customers have always been at the heart of everything we do and how we do it. They drive every strategic and operating decision.”

Read the full article in the December issue of InterGame

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