Games licensing intellectual property have proved to be an enduring force with players, as Joey Haney found out speaking to some big industry names.
It’s a message that resonates across the board: IP-related products go down a treat with consumers. It even seems the case that games licensing more niche brands still have the player experience factor boosted by the mere depiction of familiar imagery.
So, what is it that drives this “IP effect?” Hollywood has certainly cottoned on to the phenomenon, with often hollow and cynical remakes of remakes, prequels, sequels, spin-offs and even “requels” of existing IP springing up with abandon.
Read the full article in the June issue of InterGame
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